Oodle, which aggregates classifieds in 42 cities, has been asked by Craig’s List to stop using it as a source. Craig’s List represents about 20 percent of the company’s 4.5 million listings. To date, Craig’s List has received about one million referrals from Oodle.
Oodle founder and CEO Craig Donato told The Local Onliner that Craig’s List felt there were “server overload” issues, because Oodle sends traffic directly back to the source when an ad is clicked on. “We have a very, very large index,” said Donato.
Donato said that “fixes” were in store, and hopes that Craig’s List reconsiders. Oodle has sought to develop a reputation as being publisher-friendly, and works very well with newspapers, for instance, Donato said. Rather than cannibalize traffic, “we only show enough information” to get people to click through to the originating site.