What’s ‘Real’ with Place Marketing? LocalOnliner Chats with The VR/AR Association’s Nathan Pettyjohn

Can’t find the shaving can aisle at Target? Didn’t know about the 4th floor coffee bar at Nordstrom’s? Can an avatar point you towards Jimmy Choo shoes at Westfield Malls and give you some points? Want to kill time at SFO at a new Terminal 1 art exhibit? And about the shaving cream – can […]

With Wi-Fi, Yelp Adds More Muscle to Growing Platform

Yelp added Wi-Fi to its growing set of value added, “beyond advertising” SMB features today, acquiring Turnstyle Analytics for $20 Million in cash. The Toronto-based company, which competes with other nascent SMB Wi-Fi providers such ZenReach and WaveSpot, has 30 employees. Wi-Fi definitely fits in Yelp’s present mission statement of “connecting people with great local […]

Betting on Local Wi-Fi: A Look at ZenReach and LinkNYC

Sometimes, you want to cut the telecom chord and rely on Wi-Fi and Skype. Well — Good luck with that! When you get beyond Starbucks, McDonalds and the public library, Wi-Fi signals can be kind of spotty. Currently, 28 percent of SMBs provide some type of Wi-Fi service, according to Unacast. Is there a good […]

B2B Power: Townsquared Seeks to Add Messaging Platform for B2Bs

Will local businesses ever use all the digital resources at their disposal to share information and help others succeed? It’s a social media concept that, on paper, always makes a lot of sense. MerchantCircle was an early version of it. Bizhive, Perch and Alignable provide various incarnations of it. San Francisco-based Townsquared is another. Founded […]