Snap’s IPO: Some Data From The Geo-Filter Based ‘Camera Company’

Snap has issued its highly anticipated IPO filing, and hopes for raising up to $4 Billion. The IPO filing revealed a lot of new data, and repositioned the Venice,CA-based social player as “a camera company” that “represents an opportunity to improve the way people live and communicate.” Snap’s appeal to advertisers is its real power […]

6 ‘Local’ Truisms (+ Previews of Borrell LOAC, LSA Shows)

We’ve probably looked at local from every side: social, brands/location, data/analytics, mobile, search, marketplaces and community. Through it all, some truisms have developed about local: 1. Facebook should be part of every solution. And Google generally is. 2. Vertical beats horizontal for better search and content 3. Location-specific search drives the most transactions, especially for […]

ShopTalk Preview: The New Competitive Environment in Retail

Are there good ways for retailers to beat Amazon? After all, Amazon has a good head-start with warehouses in every major city promising fast delivery; competitive pricing; showrooming price comparison tools; rich marketing analytics for brands and retailers; the biggest archives of reviews; and advanced payment and ordering technologies. ShopTalk’s Chief Global Content Officer Zia […]

Can Local Member Clubs Work? New York Magazine Tries Again

Local media companies have long looked to membership shopping and entertainment clubs, akin to Amazon Prime, as a way to reflect a deeper relationship with the local community and boost retention. The New York Times, for instance, once offered its members discounts to Coney Island Cyclone baseball games and New York Public Library events. The […]