Peter Krasilovsky's

Local Onliner

May 24
2010

PaperG Launches Instant Ad Production for SMBs

PaperG, the “Flyerboard” provider of cheap self-serve ads on virtual bulletin boards, is moving up the value chain with the launch of “PlaceLocal.” The new insta-ad program builds ads around photos it finds on the Web or select from its collection of stock photos. The ads are combined with reviews, customer comments and other content. …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels, Social Media

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Dec 15
2009

ILM: 09: Fox’s Warren Kay on Pros and Cons of Self-Serve

Self-serve is helpful but not really mainstream at this point, according to Warren Kay, Fox Audience Networks VP of Local Sales. Kay spoke on a panel at ILM:09 that also included iPromote CEO Michael Barr, AdReady Chairman Aaron Finn and PaperG CEO Victor Wong. Noting that FAN has 35,000 advertisers ranging from national advertisers to …continue reading »

Categories: Conferences, Sales Channels

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Dec 7
2009

Annenberg Summit for Community Sites Focuses on HyperLocal Commerce

More than 73 hyperlocalites participated last Friday Dec. 4 at USC’s Annenberg School for Communications and Journalism to discuss not only hyperlocal journalism but sustainable hyperlocal commerce as well. The meeting, “Entrepreneurship and the Community Web, was convened by Annenberg’s Executive in Residence David Westphal (and captured on video here). From what I could tell, …continue reading »

Categories: Conferences, HyperLocal, Social Media

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Oct 1
2009

The ILM:09 Lineup: Dec. 9-11 in LA

The lineup for BIA/Kelsey’s Interactive Local Media ’09 is really taking shape. The speakers truly represent a “who’s who” of what’s going on in the space that is interesting, progressive and important. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at our favorite hotel, The Century Plaza in …continue reading »

Categories: Conferences

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Aug 4
2009

Hearst Newspapers Launches PaperG’s Self Serve ‘Flyerboard’

Newspapers want to attract smaller local advertisers. To get there, they’ll need self serve solutions. The accounts aren’t valuable enough to assign feet on the street. It would be helpful if they were simple and intuitive as well. That’s what AdReady, Wave2 Media and 2AdPro have done with solutions for various newspapers that enable prefabricated …continue reading »

Categories: Classifieds, HyperLocal, Newspapers, Sales Channels, Verticals

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Jun 24
2009

Yahoo to White Label AdReady’s SMB Banner Effort

AdReady’s template banner ads and media campaigns for SMBs will soon be available via Yahoo. The deal represents a major win for AdReady, which is already re-sold on a white-label basis by The New York Times, The Boston Globe, Univision and MSNBC and runs 10,000+ ads a month. SMBs who wouldn’t ordinarily take the initiative …continue reading »

Categories: Local Search, Newspapers, Sales Channels

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Jan 27
2009

AdReady: Growth for Builder of Insta-Display Ads for SMBs

AdReady, the Seattle-based media placement firm and builder of display ad templates for SMBs, has long been on our list of “most interesting” local services. And that was before it signed white-label deals with The New York Times, Boston Globe and MSNBC.com. Last week, I dropped in on AdReady at its offices in the progressive …continue reading »

Categories: Local Search, Newspapers, Sales Channels

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