American Express Cuts Back: Big Impact on SMB Digital Marketing Support?

American Express is under the knife, as it cuts $1 billion in spending with the end of its Costco and JetBlue co-branded cards. The cutback will probably cut into many of the forward looking promotion and marketing projects that Amex underwrites with Facebook, Twitter, Foursquare, Uber, Pinterest and others. It will also lead to the […]

Amex’s Joanna Lambert: Build Around Consumers ‘In the Wild’

American Express is seeking to move beyond its narrow image as a blue chip premium credit card company, and open the doors to new business opportunities, customers and revenues. Its ticket? The group of emerging payment products and services –deals, loyalty, prepaid cards, ewallets and mobile. At OMMA Mobile MCommerce in Los Angeles Oct. 22, […]

ILM East: Ted Leonsis – Local’s All About Scale, ‘New Currencies’

Ted Leonsis, Groupon Vice Chair, American Express Board Member and Internet Pioneer , emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out that for larger companies, most growth will come from outside the U.S. The way […]

Amex’s Serve and AOL’s Partner for Prepaid, Paperless Deals

Ease of transaction, rewards and “exclusives” will be key to the next generation of deals, and the credit card companies are determined to play a major role. MasterCard is working with NextJump for special rewards programs, and has a number of other initiatives in the space (which key execs will discuss at our Deals 3D […]