Angie’s List Adds Groupon-Like Group Buying

Angie’s List, the ratings service for home services and medical providers in markets around the U.S., is adding Groupon-like group buying offers to services and medical providers that receive high ratings from its members of “B” or above – the criteria for all its advertising. “The Big Deal” offer is being developed in-house, and is […]

Angie Hicks at Online Marketing Summit: “We’re Direct Marketers”

Angie Hicks, the co-founder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted that “we’re direct marketers at heart. If it doesn’t perform, it’s out. We’re constantly measuring effectiveness, and overall lift.” Hicks noted that […]