Peter Krasilovsky's

Local Onliner

Nov 6
2009

Angie’s List Adds First ‘National’ Vertical: Classic & Custom Cars

Following the success of eBay Motors with special classic and custom car restoration verticals, other sites have pitched their own tents to get a piece of the $2 billion annual business, including AutoTrader and The New York Times. Now comes Angie’s List. Angie’s List, based in Indianapolis and boasting over one million members, actually has …continue reading »

Categories: Verticals

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Oct 21
2009

HelpHive, a Referral Site, Seeks to Rope in SMBs with Free Video

Smelling blood at the presumed decline of Yellow Pages, a number of sites have launched that provide leads to local service SMBs. You got Angie’s List on the membership side. And ServiceMagic, Tree.com’s DoneRight, Sears’ ServiceLive and a number of regional companies (i.e. RedBeacon, Fixr, LocalPrice) using some type of leads model. Now add HelpHive. …continue reading »

Categories: Local Search, Sales Channels, Verticals, Video

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Oct 6
2009

Angie’s List Crosses One Million ‘Member’ Threshold

Angie’s List, the Indianapolis-based premium services directory that charges members to access and participate in reviews of local service businesses, said it has crossed the one million member mark. The threshold has been reached after a major ad campaign on mass media outlets, the launch of many new markets, and continuing efforts with member referrals …continue reading »

Categories: Verticals

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Sep 1
2009

Angie’s List Tightens Policies Towards SMB Credentialing

Angie’s List, which now has 750,000 premium paying embers, says it will begin verifying the credentials of local service companies. Those found to be out of compliance will have an opportunity to comply or face an outing from Angie’s List. The company will also begin lobbying state officials to strengthen state policies towards listing service …continue reading »

Categories: Verticals

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Aug 31
2009

Fwix, a ‘Local Newswire,’ Goes Mobile for Easy Submissions

The opportunities for “citizen journalism” and “consumer nation” are there. Social and hyperlocal media sites like Yelp and Angie’s List have done more than OK. But mobile on-the-go apps are more than likely going to kick the roof off. Citysearch has already seen this with its reviews. When people don’t have to wait to go …continue reading »

Categories: HyperLocal, Social Media

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Jul 28
2009

ServiceMagic, Meredith Team on Targeting Women

Women have become a prime target for service referrals. The appeal of Angie’s List’s premium gated community is largely oriented around them. Now ServiceMagic is ramping it up. The IAC company, which recently launched an ambitious TV campaign, has announced a new partnership with Meredith Corp. that integrates a ServiceMagic widget (“find a pro”) with …continue reading »

Categories: Local Search, Verticals

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Jul 27
2009

ServiceMagic TV Campaign Takes on YPs

ServiceMagic, like Angie’s List, is spending big time to reach home owners with network TV ads. Two are currently in rotation; this one is a direct “PC vs. Mac” -like take on the Yellow Pages. ServiceMagic is not the only local company on the airwaves. But it is the only one spending money. PennySaver also …continue reading »

Categories: Misc, TV/Radio, Yellow Pages

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