Peter Krasilovsky's

Local Onliner

Jun 14
2011

Amex’s Serve and AOL’s Patch.com Partner for Prepaid, Paperless Deals

Ease of transaction, rewards and “exclusives” will be key to the next generation of deals, and the credit card companies are determined to play a major role. MasterCard is working with NextJump for special rewards programs, and has a number of other initiatives in the space (which key execs will discuss at our Deals 3D …continue reading »

Categories: Deals, HyperLocal, Sales Channels, Shopping/Transactions

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Jun 2
2011

Patch: 194% Growth in 6 Months; New Mobile, Deals Focus

AOL’s Patch.com, which is now in 813 markets and is meeting internals goals and poised for success, according to President Warren Webster, who addressed San Diego Interactive Day yesterday. Webster says that Patch is now reaching 6.9 million unique visitors, and has seen 194 percent growth in the past six months. The site will continue …continue reading »

Categories: Deals, HyperLocal, Mobile

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Feb 7
2011

AOL Buys Huffington Post; Huffington to Run AOL Local

AOL will buy The Huffington Post for $300 Million in cash and $15 million in stock, and put Arianna Huffington in charge of the AOL Local sites (Mapquest, Patch, MovieFone) as well as its growing collection of opinionated tech and vertical news properties, such as TechCrunch, Engadget and Popeater. AOL’s vertical sites, such as TMZ.com, …continue reading »

Categories: HyperLocal, Money, Verticals

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Dec 22
2010

Hyperlocal in 2011: A Break in the Clouds?

I take great delight in the Carlsbad Patch updates on my smartphone every morning. And the Fwix local App on my iPad. But why do I feel they are my “guilty pleasures?” Because there is a rap out there that hyperlocal doesn’t scale and these are toys. Is it still the case? Patch now has …continue reading »

Categories: HyperLocal

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Aug 18
2010

AOL’s Patch Gives a Progress Report; The Implications for Hyperlocal

AOL’s Patch gave a progress report today on its $50 million hyperlocal initiative. The site said it now has 100 hyperlocal sites, and will launch 400 more over the next six months. It also said it plans to hire at least one journalist in each community, adding 500 new journalists as part of its growth. …continue reading »

Categories: HyperLocal

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May 24
2010

AOL: Happy 25th Anniversary

AOL today celebrates its 25th anniversary, and the thought of it leaves me a little nostalgic, but also really proud of the great role it has played in the development of interactive – and local – media and services. AOL’s support for local, of course, has ebbed and flowed based on budgets and leadership vision. …continue reading »

Categories: Misc

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Mar 18
2010

AOL Sets up $10 Million Venture Fund for Local Startups

Paid Content reports that AOL Ventures is creating a $10 million venture capital fund for local startups. The fund expects to support the “increasing number of startups” in the market. AOL Ventures had previously announced that it is spending $50 million this year to launch Patch.com in “hundreds” of communities. The company also announced it …continue reading »

Categories: HyperLocal, Money

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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