Peter Krasilovsky's

Local Onliner

Apr 7
2010

Trulia Branches Out into Rentals

Trulia, which is ranked a Top 7 real estate site by Comscore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all of Trulia’s functionality, such as neighborhood information, mapping and ratings information, and filters for relevant searches such as “pets allowed.” The site also offers …continue reading »

Categories: Classifieds, Mobile, Verticals

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Dec 16
2009

Zillow Adds Rentals to Real Estate Listings; Introduces Premiums

Facing up to the reality of a real estate market in which many houses for sale end up becoming “shadow” rentals, Zillow has added rental listings and information to its real estate services. At the same time, Zillow is attaching a $9.95 premium for listings to be posted for six months, which represents the first …continue reading »

Categories: Classifieds, Local Search, Newspapers, Verticals

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Apr 16
2009

Apartments Increasingly Marketed on Web, Mobile

Apartments are in the vanguard among online marketplace verticals, as more apartment owners take advantage of Web and mobile features to target prospects — especially younger prospects. Indeed, apartment owners are increasingly leveraging video to show off floor plans and surrounding communities. They’re also using social media such as MySpace to differentiate their communities and …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Shopping/Transactions, Verticals, Yellow Pages

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Feb 24
2009

Entrepreneur Watch:Cazoodle Crawls Vertical Listings

Cazoodle, a new listings-based service, has launched from the incubator at The University of Illinois at Champaign-Urbana (yes, Marc Andreeson’s former territory). The site currently crawls for apartment listings and shopping. Additional vertical categories such as events are anticipated, notes Professor Kevin Chang, who is supervising seven graduate students on the project. “We have the …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions, Technology, Verticals, Yellow Pages

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Feb 5
2009

Two Apartment Sites Tie Up for Broader Reach

The old maxim says that when new cars are down, used cars are up. And when house sales are down, apartments are up. We’ve heard from some publishers that they are seeing more apartment advertising. But prices have been hurt by “shadow rentals” for houses and condos that don’t move, and boomerang kids moving in …continue reading »

Categories: Verticals, Yellow Pages

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Dec 8
2008

Video Drives Up ‘Social Score’ for Apartment Sites, Others

The embrace of social media by the real estate and apartment communities has been a strong one, with many sites displaying videos of units and the community (or linking to YouTube),writing blogs and participating on social sites such as Facebook and MySpace. Virtue, a consulting/analytics company that measures “brand conversations,” says apartment sites are especially …continue reading »

Categories: Classifieds, Local Search, Misc, Sales Channels, Verticals, Video, Yellow Pages

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Jul 24
2008

Inman: Social Media is Real, Mobile Will Be

Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not just FaceBook or MySpace,” notes Sami Inkinen, Co-founder and COO, Trulia. “With Trulia Voices, you …continue reading »

Categories: Classifieds, Conferences, Video

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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