Peter Krasilovsky's

Local Onliner

Jul 13
2010

Helium Provides ‘Refereed’ Content for Local Media

Everyone is fighting for better, more cost-efficient way of producing content for Websites. But is the so-called “content mill,” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this? Whether you agree or disagree with the characterization of these companies (we largely disagree), alternatives are out there. One …continue reading »

Categories: Google, Sales Channels

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Mar 23
2010

Marketplaces 2010: Content Creators See Enhanced Ad Value

Content creators that seek to optimize millions of pieces of content for contextual vertical advertising were on full display at Marketplaces 2010 today in San Diego. Associated Content President and Founder Luke Beatty noted that his company was “the first crowd- sourced media platform” and now attracts 16 million unique visitors. Research done for the …continue reading »

Categories: Conferences, Verticals

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Feb 11
2010

Associated Content: ‘Local is a Differentiator’

The new breed of content aggregators is among the biggest bets in online media. These companies are assembling content from hundreds of thousands of contributors; optimizing it on the search engines so that it is easily found; and syndicating it. Demand Media is probably the biggest company in the space. But others include Examiner.com, which …continue reading »

Categories: Google, Local Search, Social Media

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