Peter Krasilovsky's

Local Onliner

Sep 20
2011

DMS ’11: AT&T Interactive Deals Set for 10 Markets by Q4

AT&Ti Deals are now in Atlanta, Dallas and Los Angeles, and will likely be launching deals offerings in ten markets by the fourth quarter of 2011, according to AT&Ti VP of Business Development Todd Rose, who was speaking at DMS ’11 in Denver. By “early 2012, there will tentatively be a few dozen. The timetable …continue reading »

Categories: Conferences, Deals

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Mar 9
2011

AT&T’s David Krantz: Mobile Now 1/3 of AT&T’s Local Search

Mobile now accounts for a third of AT&T’s local search, according to AT&T President and CEO David Krantz, who was speaking at the Borrell show last week in New York. “We truly believe that mobile is bigger than the Web,” said Krantz, noting that AT&T has some significant head starts over rivals as a vertically …continue reading »

Categories: Mobile, Yellow Pages

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Feb 8
2010

Zvents Sees 35% Growth; Touts Power of Newspaper Network

Zvents, the events lister, is reporting 35 percent year-over-year growth with over eight million unique visitors, largely due to its powering events for 285 local media brands, including major newspapers and the NBC owned-and-operated TV stations. CEO Ethan Stock cites Quantcast data showing Zvents Media Network as the 250th most used net on the Web, …continue reading »

Categories: Local Search, Newspapers, Shopping/Transactions

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Nov 4
2009

Marchex Dives into Self-Serve

Self-serve ad solutions aren’t a major part of the ad universe today. A recent BIA Kelsey survey found few companies selling more than 10 percent of their SMB advertising via online. But self-serve meets of the needs of certain online-oriented categories. And for economic reasons, of course – they are far cheaper to execute than …continue reading »

Categories: Local Search, Sales Channels

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Sep 4
2009

AT&T iPhone Ad for The New Yorker: Apps in the City

In a take off of “Sex in the city,” AT&T has taken out the back page of The New Yorker with an iPhone ad entitled “Apps in the city.” The ad, part of a series of iPhone ads using different themes and highlighting apps under those themes, features Urban Daddy, OpenTable, Wine Ph.D, Fandango and …continue reading »

Categories: Local Search, Mobile

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Jul 23
2009

AT&T Launches YP.com as Webby Complement to Yellowpages.com

AT&T Interactive today launched a beta version of YP.com, a website that won’t be heavily promoted but will add cutting edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions. AT&T bought the URL for $3.85 million from LiveDeal in January 2009. A company blog …continue reading »

Categories: Local Search, Verticals, Video, Yahoo, Yellow Pages

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Jul 22
2009

AT&T, Yahoo Team for Behavioral Targeted Display Ads

Yahoo is extending its local sales reach for its behavioral targeting-informed display ads, enlisting AT&T Interactive’s 5000+ sales reps. They will begin selling the “APT” branded- display ads later this summer to local businesses in more than 300 categories, along with Yellowpages.com, search packages, online video and other products. The announcement is something of a …continue reading »

Categories: Local Search, Newspapers, Sales Channels, Yahoo, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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