Peter Krasilovsky's

Local Onliner

Sep 19
2008

DMS ’08: AT&T Advertising and Publishing CMO Ken Ray

AT&T CMO Ken Ray, speaking on a panel at Kelsey’s DMS 08 event this week in Atlanta, said print books have plenty of life in them but that publishers have got to work to make them relevant with “URLs, email, texting..using cell phones as a transactional device….a whole set of things we are already seeing …continue reading »

Categories: Conferences, Yellow Pages

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Sep 16
2008

DMS ’08 Keynote: AT&T Advertising and Publishing Head Frank Jules

AT&T Advertising and Publishing President Frank Jules, who has held the top slot for a year, said at Kelsey’s Directional Media Strategies conference in Atlanta that his business is “changing dramatically,” and laid out a prescription for Yellow Pages growth. The prescription is heavily dependent on success of AT&T Publishing’s efforts on the Internet, which …continue reading »

Categories: Conferences, HyperLocal, Misc, Mobile, Video, Yellow Pages

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Dec 13
2007

$1.5 Billion Earned Across 3 AT&T Screens (by 2010)

While the other telcos have divested their Yellow Pages unit, AT&T still maintains that there is real synergy in pursuing a 3 screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, as Verizon did, AT&T is betting that there is a home field advantage in keeping its …continue reading »

Categories: Local Search, Misc, Mobile, Money, Sales Channels, Video, Yellow Pages

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Nov 29
2007

ILM: 07 — Yellowpages.com’s Charles Stubbs on InGenio Purchase

At the Interactive Local Media: 07 conference that we are holding in Los Angeles, we got Yellowpages.com President Charles Stubbs to drop in as an unannounced speaker to talk about the InGenio purchase. Speculation puts the size of the InGenio purchase, which should close in early 2008, at being anywhere from $75 million to $200 …continue reading »

Categories: Conferences, Local Search, Misc, Mobile, Money, Sales Channels, Yellow Pages

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