Peter Krasilovsky's

Local Onliner

Oct 29
2008

Vast.com Adds Performance-Based Marketing to Classifieds

Are classifieds fated, by definition, to be “dumb” all-you-can-eat listings? Or can certain categories be re-made as performance-based listings a la Google that bring best matches to the top, bringing higher revenue in return for a better match and conversion? That’s the question posed by Vast.com, a San Francisco-based company working with “inventory” classifieds: autos, …continue reading »

Categories: Classifieds, Google, Local Search, Verticals

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Oct 9
2008

JD Power Roundtable: Mobile Catching On for Auto Shopping

At JD Power’s Automotive Internet Roundtable in Las Vegas this week, several speakers said that they believe mobile search and services are an increasingly important part of auto marketing –assertions backed up by JD Power research showing that 18 percent of auto shoppers use mobile during the car buying process, up from 15 percent in …continue reading »

Categories: Classifieds, Conferences, Local Search, Mobile, Sales Channels, Verticals

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Oct 8
2008

JD Power Internet Roundtable: Auto Dealers in Tough Times

JD Power’s Annual Automotive Internet Roundtable is being held in Las Vegas, amidst an industry that is being especially hard hit by the credit industry. Indeed, a bunch of dealers at breakfast this morning estimated that “90-95 percent” of their sales are made on credit, and not many are going through right now. Sales themselves …continue reading »

Categories: Classifieds, Conferences, Local Search, Mobile, Research, Sales Channels, Verticals

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Oct 3
2008

Interview: Autobytel CEO Jim Riesenbach on ABTL’s Future

The news hit the wires this week that Autobytel, one of the original third party auto sites, had hired RBC Capital Markets to explore its options, and was laying off 75 of its 225 workers. This was on top of recent executive departures (Mark Canon to Yell.com; Jon Rosen to SpotRunner). We asked CEO Jim …continue reading »

Categories: Classifieds, Money, Verticals

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Aug 26
2008

JD Power: Auto Dealers, Dissatisfied, Ramp Up on Leads

Auto dealers have ramped up their use of online lead providers, according to a new Dealer Satisfaction study by J.D. Power, which was conducted in May and June with 4,141 respondents. They’ve gone from using an average of 5.6 lead providers in 2006 to 6.8 in 2008. In addition, more than half the dealers in …continue reading »

Categories: Classifieds, Sales Channels, Verticals

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Aug 12
2008

Classified Ventures LLC is Valued at $338 million; Down 13%

Classified Ventures LLC, the holding company for Cars.com, Homescape, Apartments.com, RentalHomesPlus, and HomeGain that is jointly owned by McClatchy, A.H. Belo Corp., Gannett Co., Tribune Co. and The Washington Post Co. is now valued at $338 million. The valuation, contained in a 10 K filed by McClatchy Corp., is 13 percent below the $382 million …continue reading »

Categories: Classifieds, Newspapers, Sales Channels, Verticals

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Jun 26
2008

Stepup Alum Launches DriverSide, a Car Maintenance Site

There is a sudden glut of sites that allow people to register their cars and get specific service information and recommendations about them. First, there was AutoByTel’s MyRide. RepairPal launched last week. This week, it is DriverSide, which is being developed by Jad Dunning, an executive with StepUp through its acquisition by Intuit, and Trevor …continue reading »

Categories: Classifieds, Verticals, Yahoo

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