Peter Krasilovsky's

Local Onliner

Mar 9
2011

AutoTrader’s Chip Perry: ‘We’re an Intermediary, Not a Sales Channel’

Cars still need to be sold by sales people and that never changes. And most people still want to get on the phone to talk to their dealer. What does change is the ability to find cars on the Web, notes AutoTrader CEO Chip Perry, who was speaking at the Borrell show last week in …continue reading »

Categories: Verticals

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Oct 27
2010

AutoTrader Buys Kelley Blue Book

AutoTrader is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its own research for consumers to value cars and check out reviews, Kelley Blue Book, is …continue reading »

Categories: Classifieds, Local Search, Verticals

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Nov 6
2009

Angie’s List Adds First ‘National’ Vertical: Classic & Custom Cars

Following the success of eBay Motors with special classic and custom car restoration verticals, other sites have pitched their own tents to get a piece of the $2 billion annual business, including AutoTrader and The New York Times. Now comes Angie’s List. Angie’s List, based in Indianapolis and boasting over one million members, actually has …continue reading »

Categories: Verticals

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Nov 2
2009

AutoTrader Adds San Diego Union Tribune’s Website

In what may be the first of many media deals, AutoTrader has taken over Adicio Motors slot on SignonSanDiego, the newly-revised online site for The San Diego Union Tribune. AutoTrader, a Cox Enterprises property and the leading third party auto site, has been the default auto site for most of its sister Cox Radio and …continue reading »

Categories: Classifieds, Newspapers, Verticals

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Jul 2
2009

AutoTrader Lays off Some Field Reps; Vows Reinvestment

With many auto dealers closing their doors or cutting back on advertising, AutoTrader has announced that it has laid off a “modest percentage” of its field representatives to keep the company stable. In a video addressed to the AutoTrader community, CEO Chip Perry and Sr. VP of Dealer Sales Alan Smith emphasized that the Cox-owned …continue reading »

Categories: Classifieds, Verticals

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Jun 4
2009

Kelley Blue Book Going with Performance-Based Model for Classifieds

Should classified services continue to list page-after-page of listings, or take advantage of search capabilities to spotlight listing matches? That’s a dilemma every classified service has had to contend with. Advantages of traditional listings are they are easily understood by advertisers, and possibly foster a better environment for display ads. The potential advantages for performance …continue reading »

Categories: Classifieds, Local Search, Verticals

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Apr 22
2009

AutoTrader Reaches Out Vertically Via Adify

Cox’s AutoTrader.com, which reaches 15 million unique visitors per month, bills itself as “the Google of auto search.” For the most part, the visitors come from the URL, plus various affiliate relationships. But now it is reaching out to potential car buyers in general via “AutoTrader.com Access,” a customized vertical network developed with Adify, which …continue reading »

Categories: Google, Verticals

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