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Events
June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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Tag Cloud
Mar 17
2009
Dec 11
2008
The Wall Street Journal has been making some bold statements in its recent coverage. A couple of weeks ago, the WSJ’s Emily Steel pronounced Yellow Pages “extinct.” This week, a new article by Steel noted the “tapering off” of ad spending on auto sites – another bold statement (although the article itself was measured and …continue reading »
Nov 25
2008
AutoTrader CEO Chip Perry, making a statesman-like appearance on Fox Business News, noted that part of the problem with the beleaguered auto industry is its tremendous marketing inefficiency. The problem begins with the $30 billion it spends to sell 12 million cars – or more than $2,000 per car. “Dealers are running hard to make …continue reading »
Aug 14
2008
Cox Enterprises has announced that it is putting most of its newspapers on the block, as well as Valpak, its direct mail giant. Newspapers, TV and radio currently now make up just 20 percent of the company’s revenues as it has diversified with cable TV and holdings such as AutoTrader and Manheim auto auctions, and …continue reading »