AdRoll’s Scott Gifis at The B2SMB Summit: An AdSense-Like Role for SMB ECommerce

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by companies […]

The B2SMB Summit: Focusing on the Local OS for SMBs (and What SMBs Really Want)

We probably started talking about The Local Operating System a few years ago. Groupon had started painting a fresh vision of “closing the loop” for SMBs, combining its promotions, transactions, point of sales info and location info. Since then, the quest for a Local Operating System has intensified for SMBs. In particular, cloud services have […]

B2SMB Summit: Program and Speaker Lineup Announced

Tomorrow, we are officially taking the wraps off the program and initial speaker lineup for our B2SMB Summit, which is taking place Oct. 3-4 at two locations in Chicago’s Loop: 1871 and Revel Fulton Market. We started working on the event early this spring. Dave Walker, chairman at bizHive and a longtime marketing leader, had […]

Lorem: The Case for ‘Always On’ Website Maintenance and Service

SMBs get very little follow through on key services or tools that they buy. Take Websites, for instance. While websites might “sort of work” for years and years, many SMBs would ideally upgrade their Websites to maximize SEO, optimize for mobile, provide E-commerce capabilities, upgrade logos and artwork, add reporting capabilities, integrate with other services […]