Backfence | Local Onliner

Nov 10

2009

Sacramento Press Blends HyperLocal, Social Media Management

Hyperlocal models continue experimenting with ways to make it work on a standalone basis. Networks, ecommerce and other revenue streams have all been tried out. BackFence vet Mark Potts has even set up GrowthSpur as a consulting firm and national network specifically to leverage the clout of Hyperlocal sites. A new approach is being tried …continue reading »

Categories: HyperLocal

Tags: Backfence, GrowthSpur, hyperlocal, Mark Potts, Next Door Media, Sacramento Bee

Jul 31

2009

Potts Launches Effort to Make HyperLocal into a Real Business

Hyperlocal sites are well intentioned, and most have some kind of a business plan. But they haven’t really focused much on making money. That’s where GrowthSpur, a new company, comes in. Launched by former Washington Post executive and BackFence founder Mark Potts, GrowthSpur is a “soup to nuts” provider of training and services, targeting an …continue reading »

Categories: HyperLocal, Sales Channels, Shopping/Transactions

Tags: Backfence, hyperlocal, Mark Potts

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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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Sacramento Press Blends HyperLocal, Social Media Management

Potts Launches Effort to Make HyperLocal into a Real Business

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