Espinosa’s New Project: ‘Appetizer,’ a Mobile App for Restaurants

Fresh on the heels of the sale of Backyard, a local offers company to Pixelfish, entrepreneur Steve Espinosa has assembled a new team to develop “Appetizer,” a new mobile-centric service that enables restaurants to offer instant deals via push notifications. Using the service, which costs $9.95 per month, restaurants can also add menu items and […]

Pixelfish Buys Backyard, Evolves ‘Searchmercial’ Model into Local Offers

Pixelfish, armed with $3.5 million round of new capital raised since October, is evolving its model from a white label provider of affordable SMB video to a destination site for SMB offers. Today, it announced that it has acquired Steve Espinosa’s Backyard/CitySquares to act as its infrastructure. Pixelfish was founded in 2006 and has recently […]