Peter Krasilovsky's

Local Onliner

May 21
2009

DC Insider Dick Wiley at WMS ’09: Broadband is Top of Agenda

Broadband is at the top of the agenda for the Obama administration and the FCC, with digital TV a close number two, according to influential Washington lawyer Dick Wiley, who was speaking at BIA’s Winning Media Strategies. Broadband is going to be “the big one,” with a special focus on underserved, vulnerable parts of the …continue reading »

Categories: Conferences, Technology, TV/Radio

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Apr 30
2009

Our New Event: ‘Winning Media Strategies,’ May 20-22 in DC

In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and newspaper execs with practical …continue reading »

Categories: Conferences, Newspapers, Technology, TV/Radio

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Apr 10
2008

Google Struggles in Radio; Bid4Spots Gains Favor

Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006. Since then, it must be doing something right. It claims affiliations with 1,600 FM and …continue reading »

Categories: Google, Sales Channels, TV/Radio

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Apr 9
2008

Arbitron Redefining Radio’s Pitch to Local Advertisers

The rise of Web-oriented behavioral targeting and the tough economics and unwieldiness of user diaries and phone calls has pushed radio ratings giant Arbitron to focus less on radio station ranking and more on providing qualitative data about specific local businesses. The shift might have ramifications across all media, especially in smaller markets. Leveraging its …continue reading »

Categories: Research, TV/Radio

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