This Fall’s Local Events: What to Look For

There are lots of competing events taking place this Fall for the local community. Among them: LSA’s Place conference in Chicago (Sept. 21), The Street Fight Summit in New York (Oct. 25), Borrell’s Local Online Advertising Conference in San Francisco (Nov. 1-2), Yext’s Location World conference in New York (Nov.2-3), and BIA/Kelsey’s Next Conference in […]

Our New Study: Momentum for Card-Linked Offers

BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of the respondents are members of The CardLinx Association. This week, I presented report highlights to […]

‘National Brands, Local Marketing’: BIA/Kelsey’s Spring Event is May 7-9 in Atlanta

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2 ½ Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, […]

New BIA/Kelsey Event: Deals 3D — The New Local Value Chain, San Francisco July 18-19

Things are very, very hot in the deals space right now. Amidst all the opportunity, there are also many, many unsettled issues. How is Deal a Day going to evolve? How important are “instant deals?” How will mobile be applied? How will coupons, weekly sales and other deals be integrated in the new deals environment? […]