bid4spots | Local Onliner

Jun 11

2009

Bid4Spots’ Reverse Auctions Add Cable Systems

Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer will work with advertisers to let cable operators bid to place ads on networks. Cable systems generally have two minutes of inventory an hour. As …continue reading »

Categories: Google, Sales Channels, TV/Radio

Tags: bid4spots, cable TV, Google, radio, reverse auctions

Apr 10

2008

Google Struggles in Radio; Bid4Spots Gains Favor

Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006. Since then, it must be doing something right. It claims affiliations with 1,600 FM and …continue reading »

Categories: Google, Sales Channels, TV/Radio

Tags: Add new tag, BIA, bid4spots, clear channel, Google, Google Audio Ads, radio, radio stations

Events

June 27, Mission Bay

Welcome

Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
Archives
- 2012
- 2011
- 2010
- 2009
- 2008
- 2007
- 2006
- 2005
Tag Cloud

Angie's List Citysearch Classifieds deal a day Deals Facebook Gannett Google Groupon hyperlocal Living Social Local Search Mobile Newspapers real estate SMBs Verticals Yahoo Yellow Pages yelp

Local Onliner

Bid4Spots’ Reverse Auctions Add Cable Systems

Google Struggles in Radio; Bid4Spots Gains Favor

Events

Welcome

Archives

Tag Cloud

Pages

Topics