Peter Krasilovsky's

Local Onliner

Nov 30
2009

Boston.com: No More Keyword Sales, But Search is Leverageable

Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the …continue reading »

Categories: Local Search, Newspapers

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Apr 13
2009

Boston.com Launches Virtual Bulletin Board

It would be a pity if The New York Times Co.’s Boston Globe were shut down, because its Boston.com site continues to innovate with local online advertising capabilities. Today, the company’s YourTown hyperlocal sites launched Flyerboards: a virtual bulletin board on which businesses can post “flyers” to advertise their services and events. The technology behind …continue reading »

Categories: Classifieds, Google, HyperLocal, Mapping, Misc, Newspapers, Sales Channels, Shopping/Transactions

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Dec 23
2008

GateHouse Sues Boston.com’s HyperLocal Site for News Links

Hyperlocal sites aspire to grab headlines from everywhere and be a one stop for the neighborhood. That’s been accepted practice, providing the site links back to the origination site, and too much copy isn’t exposed. It tends to build traffic for everyone. But GateHouse Media, which owns 125 newspapers across Massachusetts, doesn’t feel especially grateful …continue reading »

Categories: HyperLocal, Local Search, Newspapers

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Mar 12
2008

Boston.com Teams with Google for Local Search

Last week, we wrote about The Seattle Times Co. and its new “Network search,” which is powered with FAST. This week, we are covering The Boston Globe’s Boston.com and its new “Federated” search solution, powered by Google. Federated and Network search are different names for pretty much the same thing. But even as the respective …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Mapping, Newspapers, TV/Radio, Verticals, Yahoo, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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