Peter Krasilovsky's

Local Onliner

Nov 30
2009

Boston.com: No More Keyword Sales, But Search is Leverageable

Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the …continue reading »

Categories: Local Search, Newspapers

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Apr 13
2009

Boston.com Launches Virtual Bulletin Board

It would be a pity if The New York Times Co.’s Boston Globe were shut down, because its Boston.com site continues to innovate with local online advertising capabilities. Today, the company’s YourTown hyperlocal sites launched Flyerboards: a virtual bulletin board on which businesses can post “flyers” to advertise their services and events. The technology behind …continue reading »

Categories: Classifieds, Google, HyperLocal, Mapping, Misc, Newspapers, Sales Channels, Shopping/Transactions

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Dec 23
2008

GateHouse Sues Boston.com’s HyperLocal Site for News Links

Hyperlocal sites aspire to grab headlines from everywhere and be a one stop for the neighborhood. That’s been accepted practice, providing the site links back to the origination site, and too much copy isn’t exposed. It tends to build traffic for everyone. But GateHouse Media, which owns 125 newspapers across Massachusetts, doesn’t feel especially grateful …continue reading »

Categories: HyperLocal, Local Search, Newspapers

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Mar 12
2008

Boston.com Teams with Google for Local Search

Last week, we wrote about The Seattle Times Co. and its new “Network search,” which is powered with FAST. This week, we are covering The Boston Globe’s Boston.com and its new “Federated” search solution, powered by Google. Federated and Network search are different names for pretty much the same thing. But even as the respective …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Mapping, Newspapers, TV/Radio, Verticals, Yellow Pages

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