No More Keyword Sales, But Search is Leverageable

Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But made more of an effort than many others, launching a local search effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the […] Launches Virtual Bulletin Board

It would be a pity if The New York Times Co.’s Boston Globe were shut down, because its site continues to innovate with local online advertising capabilities. Today, the company’s YourTown hyperlocal sites launched Flyerboards: a virtual bulletin board on which businesses can post “flyers” to advertise their services and events. The technology behind […]

GateHouse Sues’s HyperLocal Site for News Links

Hyperlocal sites aspire to grab headlines from everywhere and be a one stop for the neighborhood. That’s been accepted practice, providing the site links back to the origination site, and too much copy isn’t exposed. It tends to build traffic for everyone. But GateHouse Media, which owns 125 newspapers across Massachusetts, doesn’t feel especially grateful […] Teams with Google for Local Search

Last week, we wrote about The Seattle Times Co. and its new “Network search,” which is powered with FAST. This week, we are covering The Boston Globe’s and its new “Federated” search solution, powered by Google. Federated and Network search are different names for pretty much the same thing. But even as the respective […]