Peter Krasilovsky's

Local Onliner

Jun 11
2009

Bid4Spots’ Reverse Auctions Add Cable Systems

Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer will work with advertisers to let cable operators bid to place ads on networks. Cable systems generally have two minutes of inventory an hour. As …continue reading »

Categories: Google, Sales Channels, TV/Radio

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Feb 27
2009

Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million of that investment (a significantly worse investment than Stephen Marbury of Cablevision’s Knicks). Whether the …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Misc, Newspapers, Technology, TV/Radio, Verticals, Video, Yellow Pages

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Sep 22
2008

Comcast Teams with Mixpo in Push for Online Video

Comcast, the nation’s largest cable TV company, is set to upsell its vast body of video advertisers via a new deal with Mixpo, the Seattle-based venture backed company dedicated to making video “actionable” across multiple platforms. For Mixpo, the deal represents its first foray into cable. It already has deals with several newspapers, including The …continue reading »

Categories: HyperLocal, Newspapers, Video

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Jul 17
2008

ShopLocal ’08 Summit: Retailers Focus on Promotions

It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (which I spoke at). The company has just been consolidated by Gannett, which bought off shares …continue reading »

Categories: Conferences, Local Search, Mobile, Newspapers, Sales Channels, Shopping/Transactions, Verticals, Yahoo

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Jun 17
2008

Me and The Kelsey Group (Full Time)

A personal note: I have rejoined The Kelsey Group full time, where I will be a vice president and run the fast-growing Marketplaces program. As readers of this blog know all too well, our vision is that local advertising is verticalizing, and that almost 25 percent of all interactive advertising will come from verticals and …continue reading »

Categories: Misc

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