Revisiting ‘Transaction Marketing’ as Cardlytics Files for IPO

Cardlytics has filed an S1 for an IPO that would help it raise $75 Million as it continues its long-term efforts to spur “transaction marketing” with its bank partners. Since its founding in 2010, the S1 reveals that the company has burned through more than $248 million, but sees light around the corner, despite ongoing […]

BoA Sees Card Linked Offer Program Deepening Customer, Merchant Relationships

Bank AmeriDeals was launched in 2012 with the most ambitious marketing effort in the card linked offer space. Since then, the promotions program has given BoA insight into spending for over 35 million accounts, and helped deepen customer and merchant relationships, says BoA’s Alfred Hamilton, SVP of Bank AmeriDeals, during remarks on Sept. 22 at […]

Bank of America Launches BankAmericaDeals with Cardlytics

A big milestone was reached last week when Bank of America launched its BankAmericaDeals loyalty and rewards product to many of its 59 million customers. The launch of the product, a partnership with Cardlytics, suggests a coming of age for the new card-linked loyalty space. Indeed, more than 20 card-linked companies are vying to take […]