Peter Krasilovsky's

Local Onliner

Feb 18
2010

iPad’s Impact on Newspapers: Too Little, Too Late?

Wired on the iPad, via All Things D Next month, Apple’s iPad comes out (and I will buy one). But what will be the impact of iPads and tablets from other companies on traditional media? Many are considering it to be the new magazine form factor. In theory, the iPad would make online ads compelling, …continue reading »

Categories: Mobile, Newspapers

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Aug 25
2009

DriverSide, RepairPal Engage Local Repair Shops, Car Owners

Auto Repairs are a $150 billion part of the U.S. economy, but leads and advertising for auto repair shops remain relatively underdeveloped – even though fewer than 30 percent of U.S. drivers can claim a trusted mechanic. Seeking to change all that are two companies that register cars and make repair and service recommendations : …continue reading »

Categories: Verticals, Video

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Jul 9
2009

Dealix Rolls Up ‘Big 3′ Portals for Auto Quotes

Providing price quotes to online auto shoppers (and the auto ecosystem of lead providers and OEMs) has been a tough business for third party auto sites. It involves a lot of interaction with thousands of individual dealerships. But Cobalt’s Dealix has jumped into the fray, and is now using its relationship with thousands of new …continue reading »

Categories: Classifieds, Verticals

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Jun 2
2009

Cobalt: Car Buyers 3X More Likely to Click Thru on Mobile Than Web

In the wake of GM’s bankruptcy, auto dealers are being pitched mobile applications and other technology that would steer likely customers their way. Cars.com reports success with its mobile app, and now Cobalt, a major provider of tech and marketing solutions for dealers, is out with an app as well. Cobalt’s feeling is that mobile …continue reading »

Categories: Mobile, Research, Verticals

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Dec 12
2008

New Data: Mobile Users Extend News Access to Weekend, Nights

The impact of mobile access on media is still being sorted out, but some preliminary data suggests it extends consumer research to the weekends and at night – and that news is a real driver. The first data we saw came from cars.com. The latest data comes from Verve Wireless, a provider of mobile publishing, …continue reading »

Categories: Mobile, Newspapers

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Dec 11
2008

AutoTrader Responds to WSJ: Auto Shopping Sites Are Still Up

The Wall Street Journal has been making some bold statements in its recent coverage. A couple of weeks ago, the WSJ’s Emily Steel pronounced Yellow Pages “extinct.” This week, a new article by Steel noted the “tapering off” of ad spending on auto sites – another bold statement (although the article itself was measured and …continue reading »

Categories: Classifieds, Misc, Verticals, Yellow Pages

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Oct 9
2008

JD Power Roundtable: Mobile Catching On for Auto Shopping

At JD Power’s Automotive Internet Roundtable in Las Vegas this week, several speakers said that they believe mobile search and services are an increasingly important part of auto marketing –assertions backed up by JD Power research showing that 18 percent of auto shoppers use mobile during the car buying process, up from 15 percent in …continue reading »

Categories: Classifieds, Conferences, Local Search, Mobile, Sales Channels, Verticals

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