Vertical development is all about serving micro-segments that have been under-served by horizontal media such as Yellow Pages and newspapers. One area that’s been largely missed to date is the nail salon and hand care market. And that’s exactly the next area of focus for The Castello Brothers, proprieteors of the Castello Cities Internet Network …continue reading »
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June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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