Peter Krasilovsky's

Local Onliner

Dec 19
2011

CBS Goes Deeper with Local Content Via Examiner.com Deal

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether there is revenue sharing involved, but did note that writers will receive a different payment plan than they receive on Examiner.com. Leonard Brody, president of Clarity Digital, which …continue reading »

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Dec 13
2011

ILM West: Next Directions in Deals Space

It’s obvious that the deals business is going to quickly move to a broader set of offerings. But how? That was the question posed today at ILM West in San Francisco. Belo Interactive GM Joe Weir noted that deals remains a great space to be in. Demographics of Belo’s deals are dominated by college educated …continue reading »

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Nov 24
2009

Philly CBS Broadcasters Team to Power 120 ‘Digital Newsstands’

Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker. The Digital Newsstands have been created in partnership with Center City Direct, a local marketing and …continue reading »

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Jul 24
2009

CBS Sports Taking Out Local Domains (Too)

ESPN, which revealed a plan this week to launch a series of local sports websites, may soon be contending with local CBS Sports sites as well. As reported by the Fang’s Bites blog, , ESPN has registered at least 26 ESPN(Cityname).com sites, but CBS Sports is also in on the action, having registered at least …continue reading »

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May 16
2008

CBS Expects Local Benefits from CNET Buy

In its bid to establish itself as a meaningful online company, CBS Interactive has downplayed its traditional strength in local vis a vis TV stations, radio stations and outdoor. The company’s just announced acquisition of CNET for $1.8 billion doesn’t necessarily change things. But company officials acknowledge that CNET’s local brands – Urban Baby, a …continue reading »

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