Peter Krasilovsky's

Local Onliner

Apr 4
2011

Time Inc.’s MNI: 50% of Revenues from Digital

One of the big themes in local this year is the increased amount of localization in national ad campaigns. We saw it with U-Haul and Progressive Insurance a couple of weeks ago on our podium at ILM East in Boston. Those have been mostly search plays. But we also see it with display ads on …continue reading »

Categories: Sales Channels

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Mar 15
2011

Centro, Morris Team to Extend Geo Beyond Local Sites

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo-and-vertical based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks. The effort …continue reading »

Categories: Newspapers, Sales Channels

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Jan 5
2011

Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Centro, a pioneer in local online ad placement for national marketers, has received $22.5 million in equity financing from FTV Capital. The money will go towards expanding its regional sales presence and also towards software development. CEO Shawn Riegsecker tells us that he anticipates adding six to eight regional offices to its existing roster of …continue reading »

Categories: Local Search, Sales Channels, Verticals

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Mar 2
2010

Centro Launches Transis, a Cloud-Based Ad Buying Service

Centro, the local and regional media service company, has branched off into Web-based support for ad management. The company today announced the launch of Transis, a new division dedicated to automating the “other 80 percent” of the display industry not served by cut rate ad exchanges and demand side platforms. Specifically, Transis has been developed …continue reading »

Categories: Google, Sales Channels, Technology

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Nov 4
2008

All Politics are Local; A Talk With The E-Voter Institute’s Karen Jagoda

Presidential elections always represent sea changes in the use of marketing tools (including local marketing tools). The Internet is an increasingly big part of it. Mostly, it is used for raising money. This time around, it has also been exciting to see thousands of people “request” in-person appearances by candidates via Eventful; to watch the …continue reading »

Categories: Google, HyperLocal, Technology

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Aug 14
2008

Centro Buys ‘Real Cities’ Brand from McClatchy

Real Cities, the national ad network owned by McClatchy, has been sold to fast rising Centro. Or at least, the Real Cities brand has been sold, along with access to Real Cities’ list of 250 national advertisers. The network’s local media affiliates, however, which are mostly newspapers, aren’t included. It isn’t really a big deal …continue reading »

Categories: Newspapers, Sales Channels, Verticals

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Jul 18
2008

Local Sites, Verticals Get High Marks for ‘Context’

Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted” “easy,” “CPMs,” “environment,” “contextual,” “behavioral,” and “geo-centric,” says Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago. Some sites consistently do better than others in different areas, notes Riegsecker. Vertical sites, for …continue reading »

Categories: Shopping/Transactions, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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