Peter Krasilovsky's

Local Onliner

Apr 4
2011

Time Inc.’s MNI: 50% of Revenues from Digital

One of the big themes in local this year is the increased amount of localization in national ad campaigns. We saw it with U-Haul and Progressive Insurance a couple of weeks ago on our podium at ILM East in Boston. Those have been mostly search plays. But we also see it with display ads on …continue reading »

Categories: Sales Channels

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Mar 15
2011

Centro, Morris Team to Extend Geo Beyond Local Sites

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo-and-vertical based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks. The effort …continue reading »

Categories: Newspapers, Sales Channels

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Jan 5
2011

Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Centro, a pioneer in local online ad placement for national marketers, has received $22.5 million in equity financing from FTV Capital. The money will go towards expanding its regional sales presence and also towards software development. CEO Shawn Riegsecker tells us that he anticipates adding six to eight regional offices to its existing roster of …continue reading »

Categories: Local Search, Sales Channels, Verticals

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Mar 2
2010

Centro Launches Transis, a Cloud-Based Ad Buying Service

Centro, the local and regional media service company, has branched off into Web-based support for ad management. The company today announced the launch of Transis, a new division dedicated to automating the “other 80 percent” of the display industry not served by cut rate ad exchanges and demand side platforms. Specifically, Transis has been developed …continue reading »

Categories: Google, Sales Channels, Technology

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Nov 4
2008

All Politics are Local; A Talk With The E-Voter Institute’s Karen Jagoda

Presidential elections always represent sea changes in the use of marketing tools (including local marketing tools). The Internet is an increasingly big part of it. Mostly, it is used for raising money. This time around, it has also been exciting to see thousands of people “request” in-person appearances by candidates via Eventful; to watch the …continue reading »

Categories: Google, HyperLocal, Technology

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Aug 14
2008

Centro Buys ‘Real Cities’ Brand from McClatchy

Real Cities, the national ad network owned by McClatchy, has been sold to fast rising Centro. Or at least, the Real Cities brand has been sold, along with access to Real Cities’ list of 250 national advertisers. The network’s local media affiliates, however, which are mostly newspapers, aren’t included. It isn’t really a big deal …continue reading »

Categories: Newspapers, Sales Channels, Verticals

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Jul 18
2008

Local Sites, Verticals Get High Marks for ‘Context’

Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted” “easy,” “CPMs,” “environment,” “contextual,” “behavioral,” and “geo-centric,” says Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago. Some sites consistently do better than others in different areas, notes Riegsecker. Vertical sites, for …continue reading »

Categories: Shopping/Transactions, Verticals

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