Peter Krasilovsky's

Local Onliner

Mar 9
2011

AutoTrader’s Chip Perry: ‘We’re an Intermediary, Not a Sales Channel’

Cars still need to be sold by sales people and that never changes. And most people still want to get on the phone to talk to their dealer. What does change is the ability to find cars on the Web, notes AutoTrader CEO Chip Perry, who was speaking at the Borrell show last week in …continue reading »

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May 5
2010

Cox Sells 25 percent of AutoTrader.com

Cox Enterprises has sold 25 percent of AutoTrader.com to Providence Equity Partners, a company that manages $22 billion in its portfolio and whose website says it likes to take equity shares “between $250 million and $2.5 billion.” Terms were undisclosed. Providence has shares in a wide range of companies, including Univision, NexTag, Hulu and WhitePages.com. …continue reading »

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Apr 29
2010

AutoTrader Earns $629 Million, Largely Weathering Industry Depression

Cox Enterprises reports that AutoTrader.com’s revenue declined three percent from 2008 to 2009,but increased its total revenue by one percent to $629 million, largely due to the addition of print operations formerly managed by AutoTrader Publishing. The company considers its results very positively, given overall automotive advertising results that it says were down by 15-20 …continue reading »

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Nov 25
2008

AutoTrader’s Chip Perry: Solution for Auto Industry includes Internet

AutoTrader CEO Chip Perry, making a statesman-like appearance on Fox Business News, noted that part of the problem with the beleaguered auto industry is its tremendous marketing inefficiency. The problem begins with the $30 billion it spends to sell 12 million cars – or more than $2,000 per car. “Dealers are running hard to make …continue reading »

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