Peter Krasilovsky's

Local Onliner

Oct 15
2010

‘Metromix Deals’ Launches; Mixes Deal, Offers with City Guide Content

The future of city guides has been morphing beyond events and features. This was driven home today by the launch of Metromix Deals, a JV between Metromix, the 50+ site city guide chain s co-owned by Gannett and Tribune, and Local Offer Network, which separately runs Deal Radar. The effort is the latest “aggregator” to …continue reading »

Categories: Deals, Newspapers, Shopping/Transactions

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Apr 8
2010

HelloMetro Fleshes Out in 40 Markets

HelloMetro, the local news and city guide company based in Louisville,KY, said that it now has unique hyperlocal content for 40 markets, and national coverage. The company has “Hello(cityname)” URLs covering the country, and relies on a core team of 25 journalists – or 15 full time equivalents –to pump out the content. The writers …continue reading »

Categories: HyperLocal, Local Search, Yellow Pages

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Jan 29
2010

Center’d Focuses on Local’s ‘Content Overload’

Center’d started its mission in June 2008 like most city guides, albeit one largely aimed at women and planning. But over time, the local space has changed. And the site itself has refocused to meet “the missing pieces” in local. CEO Jennifer Dulski and CTO Chandu Thota, in a conversation with us, say they’d encountered …continue reading »

Categories: Misc

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Dec 10
2008

Playboy Goes Local Via Blackbook

Huffington Post started it, with a local site in Chicago, with promises of many more. Now Playboy is jumping into the local game as well. The news was buried in this week’s news that Christie Hefner was resigning as CEO. But during a presentation at UBS Media Week, EVP Bob Myers said that Playboy is …continue reading »

Categories: HyperLocal

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Jun 9
2008

CitySquares Sees Traction; Expands to New England, New York

Boston-based CitySquares, which just celebrated its second anniversary, is getting about 70,000 unique visitors per month and now has a base of 700 advertisers, averaging $1,200 per year, reports CEO Ben Saren. He believes they have even more potential via upsells such as video, sponsored/display ads, etc. Roughly a third of the existing advertiser base …continue reading »

Categories: Classifieds, HyperLocal, Mapping, Money, Sales Channels, Video

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May 6
2008

AOL Reinvesting in Local Products

AOL may have trouble on several fronts, but it still gets millions of users and it intends to fully leverage them at the local level, per Chris Spanos, Director of Search Verticals, who was speaking at Kelsey Seattle. “Given its scale, local just hasn’t been getting fair share.” Spanos says the local products will be …continue reading »

Categories: Google, Mapping, Shopping/Transactions, Verticals, Yellow Pages

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Apr 24
2008

KP-Backed SpotMixer Enters Fray for SMB Video

The market to produce, distribute and/or enhance small business videos has intensified in recent months, as TurnHere, Denver Multimedia, DMC, SpotRunner, Mixpo, BuzzSpot, EzyShow and Spotzer and others have competed (often via 3rd party Yellow Pages and city guides) to land accounts. Now comes Redwood City, CA-based SpotMixer, which has raised $8 million from Kleiner …continue reading »

Categories: Google, Sales Channels, Shopping/Transactions, Video, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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