Peter Krasilovsky's

Local Onliner

Aug 20
2010

Oodle’s iPhone App: Mostly About the Camera

Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds. The classifieds site, which also acts as a platform for …continue reading »

Categories: Local Search, Shopping, Social Media, Verticals

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Apr 15
2010

‘Garage Sales Tracker’ Teams with Community Paper Sites

There was a time when it looked like eBay would replace garage sales – or the Goodwill box. But putting things up for sale was probably too much work. In fact, garage sale postings in 2009 were up 80 percent on Craigslist last year. Craigslist, Oodle and PennySaver have been among the leaders in online …continue reading »

Categories: Classifieds, Google, TV/Radio

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Apr 7
2010

Trulia Branches Out into Rentals

Trulia, which is ranked a Top 7 real estate site by Comscore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all of Trulia’s functionality, such as neighborhood information, mapping and ratings information, and filters for relevant searches such as “pets allowed.” The site also offers …continue reading »

Categories: Classifieds, Mobile, Verticals

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Oct 22
2009

Cablevision’s Newsday Goes Behind the Firewall

Cablevision has made good on its threat to put the online version of Newsday behind a firewall, accessible only by print subscribers or online only users willing to pay $5 per week. Classifieds will remain free. Newsday, purchased last May from Tribune Corp. for $650 million, is the nation’s 19th largest newspaper with a daily …continue reading »

Categories: Misc, Newspapers, Sales Channels, TV/Radio

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Aug 21
2009

Wired: ‘The Tragedy of Craigslist’

The glory of Craigslist is “its size and its price,” notes writer Gary Wolf in a provocative dissection of the site in the September edition of Wired. But “Craigslist is one of the strangest monopolies in history, where customers are locked in by fees set at zero and where the ambiance of neglect is not …continue reading »

Categories: Classifieds, Local Search

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Jun 26
2009

HotJobs’ Launches ‘Pay-Per-Candidate;’ Broad Implications

In an action that could have broad implications for the classifieds industry, Yahoo! HotJobs has added a “Pay Per Candidate” model that guarantees that recruiters aren’t paying for untouched “ghost” listings. Pay Per Candidate only charges recruiters when candidates view a listing and act on it. The HotJobs model, similar to efforts launched by niche …continue reading »

Categories: Classifieds, Local Search

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Apr 13
2009

Boston.com Launches Virtual Bulletin Board

It would be a pity if The New York Times Co.’s Boston Globe were shut down, because its Boston.com site continues to innovate with local online advertising capabilities. Today, the company’s YourTown hyperlocal sites launched Flyerboards: a virtual bulletin board on which businesses can post “flyers” to advertise their services and events. The technology behind …continue reading »

Categories: Classifieds, Google, HyperLocal, Mapping, Misc, Newspapers, Sales Channels, Shopping

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