Peter Krasilovsky's

Local Onliner

Apr 13
2009

Craigslist: Garage Sale Listings Up 80%

We’re always looking for what’s up and down in the economy. One likely contender: Garage sales. According to coverage in The LA Times, garage sale postings on Craigslist are up 80 percent nationwide (and 50% in the LA area).

Categories: Classifieds

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Mar 30
2009

What’s Wal-Mart Really Doing with Classifieds? A Few Details

One of the great mysteries is what Wal-Mart is really doing with classifieds. Last June, it signed up to use the Oodle platform, but not much has been heard from it since. In this week’s AdAge, Walmart’s Duncan Dreschel sheds a little light, noting that the company seeks to simultaneously extend the brand, drive traffic …continue reading »

Categories: Classifieds

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Mar 12
2009

Schauer: Classifieds are Hyperlocal (and don’t forget it!)

Is it really so easy for the Facebooks and Wal-Marts of the world to use a national platform like Oodle or LiveDeal to successfully launch classifieds? Jay Schauer, a friend who runs Ad2Ad.com, doesn’t think so. (Among other services, Ad2Ad automates classifieds for community and college newspapers.) Schauer complains that “people seem to assume that …continue reading »

Categories: Classifieds

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Mar 10
2009

‘New’ LiveDeal Focuses on SMBs; Selling Off Many IYP Accounts

LiveDeal, under new management, has moved away from its roots in Yellow Pages and classifieds, and begun a strategic focus on high end SMB services. As part of its strategy, the company has been selling off many of its directory-related accounts, which CEO Mike Edelhart calls high maintenance, high churn, low yielding and declining. To …continue reading »

Categories: Classifieds, Local Search, Sales Channels, Yellow Pages

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Mar 3
2009

Oodle Spells Out ‘Social Classifieds’ in Facebook Partnership

Oodle has been describing itself as a “social classifieds” platform for some time, extending its reach via deals with local powerhouses such as AOL, Comcast, Cox, Media General, Freedom and Wal*Mart. Now, it is set to make the hype more of a reality with dramatic enhancements that will power Facebook Marketplaces. The launch strives to …continue reading »

Categories: Classifieds, Verticals

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Mar 2
2009

Kijiji Poised to Change Name to ‘eBay Classifieds’

There is a certain magic with coining a far-out name that really sticks, like “Google” or “Yahoo.” Apparently, the new folks running eBay Classifieds, however, don’t think that ‘Kijiji’ has made the grade. Kijiji, which is Swahili for “Village,” is eBay’s homegrown version of Craig’s List. Key categories include motors, pets, goods, services, housing, jobs …continue reading »

Categories: Classifieds

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Feb 27
2009

Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million of that investment (a significantly worse investment than Stephen Marbury of Cablevision’s Knicks). Whether the …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Misc, Newspapers, Technology, TV/Radio, Verticals, Video, Yellow Pages

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