Peter Krasilovsky's

Local Onliner

Feb 1
2013

Local Onliner Bookshelf: David S. Kidder’s ‘The Startup Playbook’

The startup ethos is something that a lot of companies want to emulate: the constant drive and hustle, passion and ruthlessness of it all. We are many years from the first dot com explosion, but I still have a habit of checking corporate parking lots after dinner to see how many people are doing all-nighters. …continue reading »

Categories: Conferences, Research

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Jun 30
2010

Amex’s Rob Ciccone Discusses Entry into Local Search

American Express Open is making a series of moves to extend its massive list of SMB credit card customers into broad marketing relationships that will fully leverage Amex’s powerful brand and relationships. The potential for Amex to be a marketing one stop has always been there. As InfoSpace Founder Naveen Jain noted in 2000, Amex …continue reading »

Categories: Local Search, Sales Channels

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Jun 17
2010

NY Magazine Uses Local Search to Extend Wedding Content Views, Other Verticals

New York Connects, the local “content discovery” project launched late last year by New York Magazine and Clickable, has seen definite progress since its launch last December, according to NYmag.com General Manager Michael Silberman. Silberman spoke to us as part for a broad profile on NYmag.com’s extensive vertical efforts being issued in BIA/Kelsey’s Marketplaces program. …continue reading »

Categories: Local Search, Verticals

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Apr 1
2010

Clickable Integrates Facebook Ads, Analytics with Search Platform

Clickable has announced that it will add support for Facebook advertising that allows its Pro users to directly compare social and search results. The effort follows initiatives by rival “search resellers” like ReachLocal, Yodle and Orange Soda to broaden their platforms for organic search and display. It also comes after accounts from Hitwise and others …continue reading »

Categories: Google, Local Search, Social Media

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Dec 15
2009

New York Magazine Signs with Clickable’s Search + Display Platform

New York Magazine, whose online effort is run by longtime MSNBC.com exec Michael Silberman, has emerged as one of the most ambitious city magazine efforts on the Web, competing directly against city guides and other local services. Yesterday, the site, which leverages a sales force of 100, announced a partnership with Clickable to power its …continue reading »

Categories: Local Search, Sales Channels

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Apr 28
2009

Clickable Aims Local, Focuses on ‘Scaleable’ Sales Solutions

Clickable, a third party online search manager, says that local search packages are too heavily marked up, with too little emphasis on conversions. It is re-aiming to fix these problems with a “highly scaleable” local solution for publishers and resellers. The “Clickable Platform” is supported by an 85 person team, of which 55 are dedicated …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels

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Oct 1
2008

‘Clickable’ Provides SMBs With Search Management

To the ranks of Marchex Connect, WebVisible, ReachLocal, Yodle, Metrix4Media, Orange Soda and others add Clickable, a pay per click and search “dashboard” company that has attracted $23 million in venture funding from Founders Fund, Union Square Ventures and FirstMark Capital. The company’s vision is to focus on an Omniture-like dashboard for larger local businesses …continue reading »

Categories: Classifieds, Google, Local Search, Sales Channels, Shopping/Transactions, Verticals

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