Peter Krasilovsky's

Local Onliner

Jul 28
2010

ComScore: Women Use Interactive Local Media Differently

We know that certain Web phenomenon are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook to a lesser degree. Gilt Groupe, the high end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is …continue reading »

Categories: Research, Social Media

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Jun 16
2010

ComScore’s Top 10 Online Newspaper Companies (By Usage)

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from ComScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking place in Las Vegas, showed that 57 percent of Internet users in the U.S. looked …continue reading »

Categories: Newspapers, Research

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Apr 22
2010

Milo.com, Retail Product Searcher, Adds SMB Shops

Milo.com, an online service which points consumers to stores that carry retail products and keeps track of their availability and inventory levels, has now expanded beyond its initial focus on big box stores such as Best Buy, Frys and Nordstroms, and will now also work with small retailers. The service, which broadly competes with Krillion, …continue reading »

Categories: Shopping/Transactions

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Oct 29
2009

TMP/ComScore: Local Search Patterns Vary Widely

One size doesn’t fit all in local search. And there is no reason to throw out traditional media such as Yellow Pages just to become dependent on Google. In fact, every media still has its purpose, and should be analyzed on the basis of how it is actually used, according to a new study by …continue reading »

Categories: Google, Local Search, Research, Yellow Pages

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Oct 9
2009

Comscore: 10 Percent of Display Ads Are GeoTargeted

Geo-targeting is one of several criteria that advertisers base their buys on. But as the technology has become more accurate, it has become increasingly standard. According to a study of the online display ads in four cities by Comscore, roughly ten percent of all display ads are geo-targeted. The cities included in the study include …continue reading »

Categories: Research, Technology

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Feb 1
2008

MS & Yahoo

Today’s big news is Microsoft’s unsolicited takeover bid for Yahoo! The $44.6 billion bid represents a 62 percent premium on Yahoo!’s closing stock price yesterday, which was impacted by Yahoo’s depressing earnings announcement, in which Yahoo! said it would layoff 1,000 workers to “re-accelerate” growth. For 2007, Yahoo! reported a net profit of $660 million, …continue reading »

Categories: Google, Local Search, Mapping, Mobile, Money, Newspapers, Yahoo

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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