SMB Digital 2012: Yodle’s Cunningham Takes on ‘The Experts’

Yodle CEO Court Cunningham, in a well received presentation at SMB Digital Marketing this week in Chicago, told attendees to constantly adapt to actual conditions in the marketplace, not what the “experts” tell us. The gist of Cunnigham’s comments were that experts are too often conflicted by their limited access to data and doing what […]

‘Yodle Organic’ Focuses on Boosting Search Rankings

Yodle, the third party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying on organic search as much as paid search – and they need help driving […]

ILM:09: SMBs Benefit from More Competition to Google, Search Preferences

Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured WebVisible CEO […]