Oodle Buys Grouply: Moving The Social Graph Beyond (Just) Friends

Group software seems obsolescent in the social revolution. Or is it? A few weeks ago, John Battelle’s Federated Media acquired Big Tent, the women’s group enabler with 1.3 million users. It apparently plans to target women with very specific advertising. Oodle, the mega-classifieds platform, has now followed course, buying Grouply, which is described by TechCrunch […]

‘Oodle’ Pro Launches: Tieing the Self-Serve Sensibility of AdSense With Social

Its not just about advertising anymore. Social media is important too. Accordingly, a number of vendors and network providers have developed tools to help them see where there best placements are; how their reputations are unfolding online; and to simplify and automate their processes for listings and other information. Today, Oodle has taken several steps […]

Oodle Adds Twitter; Sees Common Thread with Facebook et al

Oodle has added Twitter to its outlets for social classified listings. Oodle’s other social media outlets also include Facebook, MySpace and AOL. CEO Craig Donato says he hopes to apply the learnings to Twitter from its launches on the other sites. Oodle is obviously less impacted by Twitter’s 140 character limit than other media, since […]