The transfer of reward points and offers from print receipts and clipped newspaper pages to the cloud is expected to be a big part of promotional media’s next wave. But some merchants seem to be deliberately dragging their feet. CVS, for instance. The giant drugstore chain, which has 67 million cardholders, has been repeatedly taken …continue reading »
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June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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