G5 Search Marketing has broadened its vertical focus beyond self storage and now also serves senior housing, multi-family and student housing with its search services. All are aimed at “mid-market” players.
The company reports that its client base has grown over 80 percent in the past year, and the company now serves nearly 2,000 client locations throughout the U.S. and Canada. Additional revenue growth is attributed to existing client demand for such new products and services as a Twitter Widget, Real Time Reservations Module and Social Media Advertising.
“We’ve taken the time to learn the nuances of each new vertical and tailor our solutions to meet the needs of company owners and operators,” notes CEO Dan Hobin in a press release.
Real time reservations have moved beyond restaurants,hair parlors and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch websites that integrate G5’s SEO and click thru solutions with unit availability, pricing, promotions and payment.
The effort allows United Stor-All to consolidate the Web presences of 80 facilities in 17 states and DC that it currently manages, while generating brand awareness and Web traffic for its storage unit owners. It is the first of several third party integrations that G5 has planned for 2010.
“Integrating at the point of sale enables us to close the loop and truly track a new customer all the way back to the origination point online,” says G5 CEO Dan Hobin “Our clients like to know that they have a managed service.” At the same time, Hobin says clients expect “full access” to their sites and want to be able to make changes at will.