Peter Krasilovsky's

Local Onliner

Nov 30
2012

DataSphere: ‘Online Coupons Prove Value to SMBs’

Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don’t have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media company partners, while harnessing the media company’s local brand in each market. The company was …continue reading »

Categories: Coupons/Promotions, Newspapers, TV/Radio

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Mar 14
2012

DataSphere’s $8 Million Infusion and The Two Camps of Hyperlocal

The vision for Hyperlocal – if you believe in it — boils down to two camps. The first camp says it is a labor of love that must be hand-curated to work with merchants and engage the citizenry, town-by-town. Perhaps sites can use shopping and other directory tools, like Local Thunder and ShopCity, to tie …continue reading »

Categories: HyperLocal

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Oct 13
2011

Datasphere: New Focus on SMB ‘Adjacencies’ like Coupons, Events

We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other hand,,has had a coupons product for some time. But it only recently has really zeroed …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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Feb 1
2011

Gannett Now Producing 264 HyperLocal Neighborhoods

Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put out 30,000 stories and attracted 1.9 million page views. In addition to the hyperlocal news, …continue reading »

Categories: HyperLocal, Newspapers, Social Media

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Jun 15
2010

Gannett Broadcasting Goes Hyperlocal via DataSphere

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the …continue reading »

Categories: Technology, TV/Radio

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May 20
2010

Fisher CEO Colleen Brown: Focus on ‘Scaleable, Monetizable’

Fisher Communications, a big TV and radio group in the Northwest, has long made its embrace of new technologies part of its image. The publicly-traded company acquired Pegasus News, a city guide site; and prepared a major Web-based rollout of social services and small business marketing effort. But then it seemed to retreat last year, …continue reading »

Categories: Misc

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Feb 10
2010

Fisher TV, DataSphere Team for 1,000 Hyperlocal Advertisers

DataSphere, a hyperlocal enabler and sales agent for local media companies, says that northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere’s neighborhood -specific content and sales system. The system is now in more than 43 neighborhoods served by Fisher TV stations in Seattle, 40 neighborhoods in …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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