Peter Krasilovsky's

Local Onliner

Oct 13
2011

Datasphere: New Focus on SMB ‘Adjacencies’ like Coupons, Events

We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other hand,,has had a coupons product for some time. But it only recently has really zeroed …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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Feb 1
2011

Gannett Now Producing 264 HyperLocal Neighborhoods

Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put out 30,000 stories and attracted 1.9 million page views. In addition to the hyperlocal news, …continue reading »

Categories: HyperLocal, Newspapers, Social Media

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Jun 15
2010

Gannett Broadcasting Goes Hyperlocal via DataSphere

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the …continue reading »

Categories: Technology, TV/Radio

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May 20
2010

Fisher CEO Colleen Brown: Focus on ‘Scaleable, Monetizable’

Fisher Communications, a big TV and radio group in the Northwest, has long made its embrace of new technologies part of its image. The publicly-traded company acquired Pegasus News, a city guide site; and prepared a major Web-based rollout of social services and small business marketing effort. But then it seemed to retreat last year, …continue reading »

Categories: Misc

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Feb 10
2010

Fisher TV, DataSphere Team for 1,000 Hyperlocal Advertisers

DataSphere, a hyperlocal enabler and sales agent for local media companies, says that northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere’s neighborhood -specific content and sales system. The system is now in more than 43 neighborhoods served by Fisher TV stations in Seattle, 40 neighborhoods in …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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