Peter Krasilovsky's

Local Onliner

Sep 8
2010

Gannett’s ‘Deal Chicken’ Goes it Alone in Arizona

The deal a day model thrives on the power of its email list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to deal a day via partner relationships with Groupon and LivingSocial, or vendor relationships …continue reading »

Categories: Deals, Newspapers, Sales Channels, Shopping/Transactions, TV/Radio

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Aug 18
2010

HomeRun Shows What-and-When You Bought on its ‘Daily Steals’

With 200+ deal a day sites and vendors, the only way to carve out a niche is to find dramatically different takes on group buying (i.e. focusing on verticals or integrating with other content). How about making your buys visible to your entire social network, and going deeper on the game mechanisms? That’s the approach …continue reading »

Categories: Deals, Money, Sales Channels, Shopping/Transactions, Social Media

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Aug 4
2010

OpenTable Launches Group Buying Deals (Updated)

Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it is launching a weekly “Spotlight” offer that provides diners with $50 of dining for $25 at a featured restaurant, which must be an OpenTable customer. …continue reading »

Categories: Deals, Shopping/Transactions, Verticals

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Jul 29
2010

Groupon Personalizes Deal a Day for User Interests

Groupon has been working to bust out of the limited inventory that seems inherent in its “deal a day” space. First, it added a “side” deal in many markets. Then it started breaking out some of the larger markets into urban and suburban areas –something that Living Social has pushed even harder on. Separately, it …continue reading »

Categories: Deals, Shopping/Transactions, Social Media

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Jul 8
2010

Perry Evans on Closely: ‘The Social Graph’ is Overtaking E-Mail Marketing

Small businesses are gaining the ability to interact with customers anytime, as email marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the new opportunities in online and mobile marketing. Like everyone else, Evans says he has watched …continue reading »

Categories: Deals, Shopping/Transactions, Yellow Pages

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Jul 1
2010

Groupon, McClatchy Team for Daily Deals in 28 Markets

Groupon announced today that it will work with McClatchy, the third largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including titles in Ft. Worth, Miami, Charlotte and Raleigh. Like Living Social’s earlier deal with …continue reading »

Categories: Deals, HyperLocal, Newspapers, Sales Channels, Shopping/Transactions

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Jul 1
2010

Living Social, #2 ‘Deal a Day’ Site, Adds UK

Living Social, the #2 deal a day site after Groupon with $44 million raised, announced today that it has expanded beyond the U.S., adding London as its 27th market. Additional UK sites in Birmingham, Manchester and Liverpool are up next. dozens of additional markets worldwide are expected to be launched throughout the year We visited …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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