Peter Krasilovsky's

Local Onliner

Nov 3
2010

Local.Com Overhauls Web Site; Targets Women

Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories –“business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of women and mothers. The site is geo-targeted to automatically provide local listings and features. Listings can …continue reading »

Categories: HyperLocal, Local Search

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Jul 13
2010

Helium Provides ‘Refereed’ Content for Local Media

Everyone is fighting for better, more cost-efficient way of producing content for Websites. But is the so-called “content mill,” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this? Whether you agree or disagree with the characterization of these companies (we largely disagree), alternatives are out there. One …continue reading »

Categories: Google, Sales Channels

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Jul 17
2009

LAT49 Raises $1.5 Million

Lat49, which sells ads on online maps for over 120 websites, including Topix.net, Trails.com and others, announced that it has raised $1.5 million in Series A financing. Participation was lead by PenderFund Capital Management, with further participation from existing investors including Discovery Capital. The site, launched in early 2007, focuses on location specific segments. These …continue reading »

Categories: Local Search, Mapping

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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