Peter Krasilovsky's

Local Onliner

Dec 15
2011

ZVents Sold to eBay’s StubHub

The events listings space has taken a number of twists and turns with Zvents trying to steer people to retail events as a business model, and also become a media driver in its own right; Eventful focusing more and more on Hollywood studios and TV shows to drive viral demand for their entertainment properties; GoldStar …continue reading »

Categories: Money, Verticals

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Oct 3
2010

Movies, TV Shows, Concert Acts Using Local Online for Promos

Show biz marketing accounts are huge, and their agencies are always looking for more ways to localize them. They’ve now inspired efforts by ValPak, the promotions giant, and Eventful, the local events site that boasts an audience of nearly 20 million users. They build on top of earlier local efforts by AOL Digital City, Yahoo …continue reading »

Categories: Local Search, Sales Channels, Social Media

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Nov 4
2008

All Politics are Local; A Talk With The E-Voter Institute’s Karen Jagoda

Presidential elections always represent sea changes in the use of marketing tools (including local marketing tools). The Internet is an increasingly big part of it. Mostly, it is used for raising money. This time around, it has also been exciting to see thousands of people “request” in-person appearances by candidates via Eventful; to watch the …continue reading »

Categories: Google, HyperLocal, Technology

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Oct 16
2008

Eventful CEO on $10 Million Funding, Mobile, and Ticketmaster Deal

Eventful, which competes with Zvents for leadership (and affiliates) in the fast changing local events marketplace, has just completed a new $10 million C round lead by Telefonica Capital. Also participating are alumni investors, including Draper Fisher Jurvetson and Bay Partners. In all, $19.6 million has been raised. CEO Jordan Glazier notes that the company …continue reading »

Categories: HyperLocal, Local Search, Mobile, Money

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Sep 30
2008

Zvents Gets $24 Million; Boosts ‘What, When and Where’ Vision

Zvents, which is seeking to transform the events category to a broader “what, when and where” category that encompasses local entertainment, organizations and businesses, has announced $24 million in new funding from AT&T (i.e. wireless and Yellow Pages), Nokia Growth Capital and NAVTEQ. The funding is on top of $7.2 million previously raised from Vantage …continue reading »

Categories: Local Search, Mobile, Money, Sales Channels

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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