Peter Krasilovsky's

Local Onliner

Apr 17
2013

LSA 2013: Facebook’s Dan Levy on Importance of Local

“Local search is really important for Facebook,” with a major boom in local business adoption, and the synonymous nature of mobile usage and local search, notes Facebook’s Dan Levy, who spoke April 16 at The Local Search Association conference in Las Vegas. Levy says there are 15 million SMBs on Facebook now, and 680 million …continue reading »

Categories: Conferences, Deals, Social Media

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Jan 27
2013

Converting Facebook SMB Pages to Websites

Various companies have built SMB websites and landing pages by scraping the Web. PaperG comes to mind. How about using Facebook. BIA/Kelsey data from our Local Commerce Monitor shows that more than 40 percent of U.S. SMBs have Facebook pages. Many, however, still don’t have standalone websites. Exai, a spin off of TrafficMedia, is pursuing …continue reading »

Categories: Social Media

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Jul 23
2012

The End of Facebook Credits (and Next Steps)

What happened to the theory that Facebook Credits would become a universal virtual currency, competing against the likes of PayPal and others? Facebook very quietly closed the program down a few weeks ago, reverting to a more standard model that enabled spending and credits to be made with local currencies around the world (similar to …continue reading »

Categories: Deals, Shopping/Transactions, Social Media

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May 4
2012

Sounding off on Facebook’s IPO: The BIA/Kelsey Webinar

via CNN If anybody wonders whether the considerable “legs” of Facebook justifies a valuation now set for $83 Billion, have a listen to a terrific BIA/Kelsey Webinar on Facebook’s IPO, featuring Trada CEO Niel Robertson Wildfire CEO Victoria Ransom, and Plink Co-Founder Peter Vogel (and BIA/Kelsey analysts Jed Williams, Matt Booth and Jeanne Dattilo). People …continue reading »

Categories: Money, Shopping/Transactions, Social Media

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Aug 30
2011

Rethinking Deals after Facebook and Yelp Pullbacks

Facebook and Yelp are downsizing their separate deals initiatives after launching them with some fanfare. Facebook is now limiting its deals to users that check-in to businesses; and Yelp is sharply reducing the number of deals that it features, while continuing to support self-serve efforts that are integrated with other Yelp ad products. Are these …continue reading »

Categories: Deals, Shopping/Transactions

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May 25
2011

Facebook’s Emily White: Businesses Should Post 3X a Week

Businesses should post on their Facebook page 3 x a week. That’s the word from Emily White, Facebook’s Director of Local. In an interview with USA Today, White says “The general rule is, you’re in pretty good shape if you’re posting three times a week. That gets you to a pretty sweet spot. Any more …continue reading »

Categories: Deals, Social Media

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Apr 26
2011

Facebook Deals Launches in Five Markets

Facebook today launched its Deals product as an “Alpha” in five markets: San Francisco, San Diego, Dallas, Austin and Atlanta. The effort plays up Facebook’s social connectivity, making it simple to “like” and share deals, and promote throughout the site. The launch comes at a time of rapid expansion in the deals space. Google Offers …continue reading »

Categories: Deals, Shopping/Transactions, Social Media

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