Peter Krasilovsky's

Local Onliner

Nov 10
2010

Amex Teams with Facebook for Small Business Saturday

American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express Open and Clickable. Now Amex is going deep with social media, specifically Facebook. It is giving up to 10,000 SMBs up to $100 of customizeable …continue reading »

Categories: Sales Channels, Social Media

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Oct 27
2010

AppBistro Simplifies App Finding (and Buying) for Facebook Pages

Small businesses seeking to pick, choose and install Web applications for their Facebook Pages and Places can now easily do so with AppBistro, a new site that provides app makers an ITunes Store-like model (right down to the 70/30 revenue split). The site , which soft launched at the end of May, now has 100 …continue reading »

Categories: Social Media, Verticals

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Oct 20
2010

Bolo 2010: DoubleDutch Expounds on The Expanding CheckIn Ecosystem

The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as FourSquare, GoWalla, and the whole check-in and location based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn, who spoke yesterday at Bolo 2010 in Scottsdale. For sure, Facebook Places is powerful, and …continue reading »

Categories: Conferences, HyperLocal, Local Search, Mobile, Technology

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Aug 20
2010

Oodle’s iPhone App: Mostly About the Camera

Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds. The classifieds site, which also acts as a platform for …continue reading »

Categories: Local Search, Shopping/Transactions, Social Media, Verticals

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Apr 1
2010

Clickable Integrates Facebook Ads, Analytics with Search Platform

Clickable has announced that it will add support for Facebook advertising that allows its Pro users to directly compare social and search results. The effort follows initiatives by rival “search resellers” like ReachLocal, Yodle and Orange Soda to broaden their platforms for organic search and display. It also comes after accounts from Hitwise and others …continue reading »

Categories: Google, Local Search, Social Media

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Feb 25
2010

Top Social Nets Discuss ‘The Mobile/Social, Local/ Real-Time Medium’ at IAB

Local/social leaders from Facebook, Yelp and Twitter took the stage at IAB’s Annual Leadership Meeting in Carlsbad, CA this week to discuss what IAB President Randall Rothenberg called “the mobile/social local real-time medium that does not have a name.” Facebook’s Tim Kendall, director of monetization, said that Facebook has essentially introduced “marketing on the social …continue reading »

Categories: Conferences, Sales Channels, Social Media

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Jan 28
2010

Local Matters Unveils Search and Social Platform for IYPs

Here’s a question: How long would directory publishers sit back and let new companies such as RedBeacon, AlikeList and others disrupt the leads economy for SMBs with search and socially driven features such as Twitter and Facebook? Or Google, with Place Pages? That’s a question that Local Matters and other Yellow Pages vendors have obviously …continue reading »

Categories: Misc

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