Peter Krasilovsky's

Local Onliner

Apr 25
2011

Where 2.0: Facebook Places Focuses on ‘Pushing Up the Stack’

Facebook Head of Groups Justin Shaffer told attendees at Where 2.0 that one of Facebook’s goal is to develop the largest database of “interesting” places. The collection of places has “really been the focus” of his division for the past four-to-six months he said. At the same time, the database of places is probably something …continue reading »

Categories: Conferences, Mapping, Mobile, Money, Social Media, Verticals

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Mar 24
2011

ILM East: Facebook’s Sharafi on ‘The Identity Platform’

Facebook is less about business development or forming partnerships than establishing itself as an identity platform, notes Maz Shirafi, Sr. Manager of Monetization, who was speaking at BIA/Kelsey’s ILM East conference this week in Boston. Sharafi also noted that Facebook’s advertising products will evolve quite dramatically during the next several years. Its current slate of …continue reading »

Categories: Social Media

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Dec 10
2010

ILM:10: Facebook’s Emily White Details Local Efforts

Facebook sees strong potential in local advertising and will develop an aggressive local strategy, according to Facebook Local Leader Emily White, a Day 3 keynoter at ILM:10. White, who left Google four months ago, said that businesses are always being told that they have to be online. But it hasn’t really been clear what they …continue reading »

Categories: Conferences, Deals, Social Media

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Nov 10
2010

Amex Teams with Facebook for Small Business Saturday

American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express Open and Clickable. Now Amex is going deep with social media, specifically Facebook. It is giving up to 10,000 SMBs up to $100 of customizeable …continue reading »

Categories: Sales Channels, Social Media

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Oct 27
2010

AppBistro Simplifies App Finding (and Buying) for Facebook Pages

Small businesses seeking to pick, choose and install Web applications for their Facebook Pages and Places can now easily do so with AppBistro, a new site that provides app makers an ITunes Store-like model (right down to the 70/30 revenue split). The site , which soft launched at the end of May, now has 100 …continue reading »

Categories: Social Media, Verticals

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Oct 20
2010

Bolo 2010: DoubleDutch Expounds on The Expanding CheckIn Ecosystem

The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as FourSquare, GoWalla, and the whole check-in and location based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn, who spoke yesterday at Bolo 2010 in Scottsdale. For sure, Facebook Places is powerful, and …continue reading »

Categories: Conferences, HyperLocal, Local Search, Mobile, Technology

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Aug 20
2010

Oodle’s iPhone App: Mostly About the Camera

Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds. The classifieds site, which also acts as a platform for …continue reading »

Categories: Local Search, Shopping, Social Media, Verticals

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