Peter Krasilovsky's

Local Onliner

May 20
2010

Fisher CEO Colleen Brown: Focus on ‘Scaleable, Monetizable’

Fisher Communications, a big TV and radio group in the Northwest, has long made its embrace of new technologies part of its image. The publicly-traded company acquired Pegasus News, a city guide site; and prepared a major Web-based rollout of social services and small business marketing effort. But then it seemed to retreat last year, …continue reading »

Categories: Misc

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Feb 10
2010

Fisher TV, DataSphere Team for 1,000 Hyperlocal Advertisers

DataSphere, a hyperlocal enabler and sales agent for local media companies, says that northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere’s neighborhood -specific content and sales system. The system is now in more than 43 neighborhoods served by Fisher TV stations in Seattle, 40 neighborhoods in …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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Jan 8
2009

Fisher Communications Sells Pegasus News

Pegasus News, the Dallas hyperlocal site, was seen as a great model for other markets when Fisher Communications, a leading broadcaster in Seattle and the Northwest, bought the site in July 2007. But the roiled market in broadcasting apparently stifled Fisher’s ambitions. Ultimately, there were never serious efforts made to install a Pegasus platform on …continue reading »

Categories: Google, HyperLocal, Money, TV/Radio

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Jun 2
2008

Pegasus’ Orren: ‘Local Databases Key to HyperLocal’

Pegasus News, the hyperlocal site in Dallas owned by Fisher Communications, is a state-of-the-art site with local reporters and bloggers, lots of User Generated Content and a full roster of other Web 2.0 capabilities. So what’s most important for driving traffic? The local databases. Founder Mike Orren, via an email exchange, notes that “almost all …continue reading »

Categories: HyperLocal

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