Peter Krasilovsky's

Local Onliner

Apr 21
2011

Where 2.0: FourSquare’s Crowley Envisions How Service Grows to 50 Million Users

FourSquare now has over seven million users and a half billion check ins a year. But founder Dennis Crowley has a vision for how the service might use the fact of “being in your pocket” to eventually reach 50 million users. Speaking at O’Reilly’s Where 2.0 online mapping conference in Santa Clara, Crowley said the …continue reading »

Categories: Conferences, Mobile, Social Media

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Oct 20
2010

Bolo 2010: DoubleDutch Expounds on The Expanding CheckIn Ecosystem

The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as FourSquare, GoWalla, and the whole check-in and location based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn, who spoke yesterday at Bolo 2010 in Scottsdale. For sure, Facebook Places is powerful, and …continue reading »

Categories: Conferences, HyperLocal, Local Search, Mobile, Technology

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Aug 13
2010

GroupTabs: Check-ins = Group Buying

Some people (like me) don’t like games. Game mechanics-driven “check in” media like FourSquare, GoWalla, Loopt and BrightKite mostly leaves them cold. But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in New York City next week. The idea is that offers could be floated on smart …continue reading »

Categories: Deals, HyperLocal, Mobile, Sales Channels, Shopping/Transactions, Social Media

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Jul 26
2010

Foursquare Teams with New York Magazine

We note with interest the new partnership between New York Magazine and Foursquare, the location based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho, our mayor at the recent BIA/Kelsey Marketplaces conference). New York’s 7,000 followers on Foursquare …continue reading »

Categories: Mapping, Mobile, Social Media

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Mar 11
2010

MerchantCircle Index: Mixed Awareness Levels for Local Players

MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options. The Index is based on 11,000+ email respondents , so there is likely to be an online bias in the results. Of its 1.1 million …continue reading »

Categories: Research

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