Gannett’s Key Ring: Integrating Circulars With Loyalty Programs

Gannett’s acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on the Key Ring acquisition. Key Ring is a mobile app that lets consumers electronically enter […]

Gannett Gets into Mobile Loyalty Space via Key Ring

In the loyalty space, we’re closely watching how major tech players are vertically integrating loyalty offerings into their SMB product suite. Google, Facebook and Amazon each have acquired loyalty startups and will likely make them part of their SMB suite. But how about media companies, which can add the power of their promotional reach? Today, […]

Gannett Plans to be a ‘Top 3’ Player with Deal Chicken

Gannett has now publicly announced that it has expanded its Deals Chicken platform to 10-15 markets, and will be in 57 markets where it has newspapers and/or TV stations. The company obviously enters a crowded marketplace, but will likely become an immediate contender for several reasons. These include the strength of its local media outlets, […]

Gannett Now Producing 264 HyperLocal Neighborhoods

Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put out 30,000 stories and attracted 1.9 million page views. In addition to the hyperlocal news, […]

Gannett’s Planet Discover on the Evolution of IYPs

When it was launched in 2004, Gannett’s Planet Discover was a pioneer in local search and later, the development of local online marketplaces. But it has lately had a lower profile, dating to a temporary mid-2007 mandate to focus on Gannett newspaper and broadcast properties. That mandate ended in mid-2008, and the company has since […]

Gannett’s ‘Deal Chicken’ Goes it Alone in Arizona

The deal a day model thrives on the power of its email list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to deal a day via partner relationships with Groupon and LivingSocial, or vendor relationships […]

Gannett in Big Push for Online High School Sports

High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12-17 year-old demo. But the economics of school-by-school efforts don’t always work, whether for branding; region-wide advertisers and advertising sales; production needs; data and content acquisition; or site infrastructure. Just […]