Peter Krasilovsky's

Local Onliner

Jun 15
2010

Gannett Broadcasting Goes Hyperlocal via DataSphere

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the …continue reading »

Categories: Technology, TV/Radio

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Feb 4
2010

Gannett’s Planet Discover Launches FinditNow

Gannett has always seemed to be a likely directory player. In fact, the world’s largest newspaper publisher owns a small group of print directories. It also provides a white-labelled online directory product to its media properties. But as directories, search and user generated content have become more commingled, Gannett has gone a step further with …continue reading »

Categories: Newspapers, Social Media, Yellow Pages

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Feb 4
2010

Monster Buys HotJobs From Yahoo

Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo’s recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal from home page traffic, etc. As part of the deal, which closes in 3Q 2010, …continue reading »

Categories: Classifieds, Verticals

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Sep 16
2009

Adobe and Omniture: The Local Perspective

It doesn’t make much sense on the surface and is something of a head scratcher. But Adobe has agreed to acquire Omniture for $1.8 billion. The acquisition is described as an effort to jumpstart Adobe’s website development and service efforts by linking it with Omniture’s analytics. Adobe’s Creative Suite includes Photoshop, Illustrator and Flash. From …continue reading »

Categories: Money, Technology

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Jun 11
2009

AOL Acquires Armstrong’s Patch, Plus Going.com

John Brod, Patch.com AOL reaffirmed its strong interest in local today, announcing that it is purchasing Patch.com, a 25 person hyperlocal service invested in by new CEO Tim Armstrong when he was still at Google; and Going.com, an events-driven social network and self-serve ticketing platform aimed at 20- somethings. Patch.com is currently in five suburban …continue reading »

Categories: Google, HyperLocal, Money

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May 12
2009

SeaVast’s Pulse 360 Offers Alternative to Keyword Search

Google’s done pretty well with text ads based on keyword search. But do content page keywords really unleash the potential for Weather.com beyond “cumulous clouds,” or for MSNBC.com beyond “election results?” In fact, media sites such as Weather.com and USAToday.com are likely to attract a certain type of person that may be ready to do …continue reading »

Categories: Classifieds, Local Search, Shopping/Transactions

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Apr 22
2009

AutoTrader Reaches Out Vertically Via Adify

Cox’s AutoTrader.com, which reaches 15 million unique visitors per month, bills itself as “the Google of auto search.” For the most part, the visitors come from the URL, plus various affiliate relationships. But now it is reaching out to potential car buyers in general via “AutoTrader.com Access,” a customized vertical network developed with Adify, which …continue reading »

Categories: Google, Verticals

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