Expensive ad agency solutions regularly push video and rich media ad campaigns into six figures. AdReady, Mixpo and others have used templates, stock footage, networks and other solutions to bring the cost down. How about crowd sourcing the creative? Genius Rocket, a three year old startup launched by former VerticalNet and AOL Executive Mark Walsh, …continue reading »
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.