Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event, or go to the movies. How about when they are researching directions to get there? In fact, mass transit directions in themselves represent a host of opportunities for local services and advertising (along with parking garage info). …continue reading »
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.