Peter Krasilovsky's

Local Onliner

Feb 28
2013

Next Steps For Groupon As Andrew Mason Departs

It was just a matter of “when,” but Groupon has finally relieved Andrew Mason of his CEO duties after a quarter in which Groupon widely missed its mark because of its very high expenses and serious international issues, despite growing 30 percent year over year. Vice Chair Ted Leonsis and Executive Chair Eric Lefkofsky will …continue reading »

Categories: Deals

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Jan 15
2013

Google Re-Aims Zavers Coupon Program Beyond Groceries

Google Commerce last week introduced Zavers by Google, a coupon/transaction marketing management and loyalty rewards service that it purchased last November. Using Zavers, shoppers find offers on their websites and save them to their Zavers account. The offers are then automatically redeemed in real time when shoppers present their reward cards, mobile wallets or type-in …continue reading »

Categories: Deals, Google

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Sep 24
2012

It’s All Local: Why Apple Has to Get Maps Right

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default. But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple …continue reading »

Categories: Google, Mapping

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Sep 21
2012

SMB Digital 2012: Google Execs Discuss New Products and Local Progress

Google’s role in the SMB Digital Marketing community is huge, and at SMB Digital Marketing in Chicago today, two Google execs described some of the company’s activities that have impacted SMB marketing. Speaking on reseller side as an exec in the newly renamed “Channel Sales” division, Ben Wood noted that mobile and social have really …continue reading »

Categories: Conferences, Google

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Jul 31
2012

Google Buys Wildfire: Social/Loyalty Anchor?

Google is adding Wildfire to its social-oriented suite of business services, paying “about $250 Million,” according to a source cited by The Wall Street Journal. The San Francisco-based company provides social media analytics for 16,000 customers, ranging from large SMBs to major brands such as Amazon, Unilever and Virgin. Wildfire launched in 2008 as a …continue reading »

Categories: Google, Social Media

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Jun 27
2012

MLM San Francisco: Google Keynoters Focus on Optimizing Mobile

Google sees great usage and potential for mobile with features such as Google Maps, “which is one of the most popular Apps on any phone,” noted Surojit Chatterjee, head of mobile search ad products, who was co-keynoting at MLM San Francisco. Mobile “is an extension of the Web” and can get “better usage than banner …continue reading »

Categories: Conferences, Google

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Jun 6
2012

SFSW: Google Offers’ Mangtini on Enabling a ‘Much Broader Ecosystem’

Google Offers has just celebrated its first anniversary and now has a presence in 40 markets, says Group Products Manager Nitin Mangtini, who was speaking Tuesday at the Street Fight Summit West conference in San Francisco. Mangtini, who also spoke at BIA/Kelsey’s ILM East in March, stressed that Offers has gone far beyond a homogenous …continue reading »

Categories: Conferences, Deals, Google

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